Report: Apple extending iPhone product cycle

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At one point, iPhone launches were as predictable as the changing seasons. They launch a smartphone (iPhone 4, iPhone 5, iPhone 6), then follow up with the slightly improved “S” model (4s, 5s, 6s).

That schedule could change. According to a report from Asia’s Nikkei, Apple is going to extend the product cycle of its flagship device where a revamped version of the iPhone will launch every three years instead of two years.

The report also says that shift in cycle will start this year with the launch of a new iPhone featuring minor upgrades including an improved camera. That would mean the next major iPhone launch wouldn’t happen until 2017.

Shares of Apple were down slightly in pre-market trading Tuesday.

The report says the move could have a big impact on Asian manufacturers who rely on iPhone production for their revenue.

Apple’s extension of the product cycle follows a decline in iPhone sales. During its second quarter earnings call, Apple reported the first drop in iPhone sales ever, down 13%. Apple CEO Tim Cook cited a saturated smartphone market for the dip.

source: usatoday

Follow Brett Molina on Twitter: @brettmolina23.

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